Maya Lotan - Urbanseeder: Technology Mediated Flirting
Reboot8
Dating
“I can get it anytime anywhere.”
“Love”
Current online dating sites
-Too much information, like an insurance claim
Critical Observations
immediacy vs. delay
staged vs. improvised
formal vs. ambiguous
profiling vs. mystery
isolated vs. integral
The Chair
reads your body language to tell your date what you are feeling
Technology will never be precise enough to replace human perception.
THerefore we need to mimes its role and embrace its mistakes.
Concept
Lure the hunters into our territory
Add joint junctions into people’s path
Twist fate to create accidental encounters feel like magic
“I went to bars and spoke to a lot of people.”
Girls want to be talked to but will not talk.
Guys are reluctant, but may talk if they see a girl for the second time
Tag to meet again:
It’s less than saying “can i have your number” and more than just “hope to see you around”
Get a person to come to your home base, where you are comfortable
Familiar strangers
Hunchback to pin
Or glove compartment to do stuff with your phone
Visual signature
Patterns of the visual signature
I’m interested, if you’re curious go to UrbanSeeder
enter the code on the site, you see the persons city, activities and other things
Copy activities to your own place
Create new events for yourself
Select symbols, you get a stem and a pattern which you can use anywhere
You spread the seeds etiher directly or indirectly
Semacode
Branding, self-branding
Shows 5 great teaser clips showing the potential of the service
The seeds is self-explanatory, you don’t have to be a member
Most seeding activity is local
Q: Could you also use it to spread events or other stuff instead of dating.
Viral marketing tools
A: She wants to make it into a social application without too much of an emphasis on flirting
