Just saw this picture of the Wellington RFID farecard system at Adam Greenfield’s Flickr stream (CC-by-nc-sa photograph):
It’s called a Snapper card.
Compare this to the London based Oyster card:
And the Hong Kong Octopus card:
This international sea food theme makes me think that we have definitely missed a branding opportunity here (and this for a country of fishermen). Our entire OV-chipkaart system 1 has been grossly underdesigned on all fronts, so no surprises there 2.
So I’ve got two proposed alternative names for our low countries farecard system:
- Herring card (Haringkaart)
or
- Mussel card (Mosselkaart)
How do we get this change implemented? And anybody care to mockup a concept?
